MRP, PTS, and PTR: The Essential Definitions
In the pharmaceutical industry, MRP stands for "Maximum Retail Price," which is the highest price at which a product can be sold to the end consumer. The MRP is determined by the manufacturer and includes the cost of the product, as well as any taxes and markups.
The "price to the stokiest (PTS)" is the price at which the manufacturer sells the product to the stokiest, which is a wholesale distributor that supplies the product to retailers. The margin for the stokiest is typically around 10%, which means that the stokiest adds a markup of 10% to the price they pay to the manufacturer in order to cover their own costs and make a profit.
The "price to the retailer (PTR)" is the price at which the stokiest sells the product to the retailer, which is the store or business that sells the product to the end consumer. The margin for the retailer is typically around 20%, which means that the retailer adds a markup of 20% to the price they pay to the stokiest in order to cover their own costs and make a profit.
So, in summary, the MRP is the highest price at which the product can be sold to the end consumer, the PTS is the price at which the manufacturer sells the product to the stokiest with a margin of around 10%, and the PTR is the price at which the stokiest sells the product to the retailer with a margin of around 20%.
Related Articles
Why It's Essential to Build a Strong Relationship with Your Drug Inspector
It is important for a pharmacy to maintain a friendly relationship with the drug inspector responsible for its area. The drug inspector is responsible for ensuring that the pharmacy is in compliance with relevant laws and regulations, and having a ...The Essential Factors to Consider When Choosing a Location for Your Pharmacy
In India, there are several factors to consider when selecting a location for a pharmacy: Accessibility: The location should be easily accessible to customers, either by foot or by car. Demographics: The location should be in an area with a ...Navigating the Indian Pharmacy Market: A Guide for Entrepreneurs
Pharmacy business in India is a lucrative and promising industry that is constantly growing and evolving. With a population of over 1.3 billion people, the demand for quality healthcare and pharmaceutical products is consistently high. One of the ...